by George Moschis : Gerontographics: Life-Stage Segmentation for Marketing Strategy Development

ISBN : #1567200621 | Date : 1996-08-23

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PDF-78684 | The mature consumer market is highly heterogeneous, and to reach it most effectively marketers must fit different marketing strategies to different market subsegments. Here is a marketing tool that can not only help segment the market, but target it successfully. Dr. Moschis’s market segmentation model is based on state-of-the-art knowledge and methodology. It shows marketers how to develop indust… Gerontographics: Life-Stage Segmentation for Marketing Strategy Development

Gerontographics: Life-Stage Segmentation for Marketing Strategy Development by by George Moschis

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