Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series) PDF
by Venkatesh Shankar : Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series)
ISBN : #1781951543 | Date : 2013-06-30
Description :
PDF-7f7dc | This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing.The Handbook comprises seven broad topics. Part … Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series)
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