by P. R. Smith : Marketing Communications: Offline and Online Integration, Engagement and Analytics

ISBN : #0749473401 | Date : 2016-02-28

Description :

PDF-91658 | Presenting modern marketing communication theories and tools in an accessible and jargon-free way, this new sixth edition of Marketing Communications, has been updated to specifically focus on integrating online and offline techniques with a social media approach.  All the chapters include new mini-case studies and real-life examples to reflect the many digital developments which have occurred s… Marketing Communications: Offline and Online Integration, Engagement and Analytics

Marketing Communications: Offline and Online Integration, Engagement and Analytics by by P. R. Smith

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