Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University) PDF
by David S Mercer : Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University)
ISBN : #0761958762 | Date : 1998-06-18
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PDF-4feaa | Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment. Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and-… Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University)
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[Pub.50XyS] Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University) PDF | by David S Mercer
Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University) by by David S Mercer
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